Introduction to Internet Marketing; Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs - September 16, 2009
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Introduction to Internet Marketing; Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate ProgramsThis book explains fundamentals of Internet marketing programs and the options available to business leaders and marketing managers. You will learn the basic operation, options and successful techniques for email marketing, banner advertising, affiliate promotion, adword marketing, search engine optimization, mobile advertising, blogging, podcasting and other online marketing programs. Internet marketing offers the possibility to track almost every action a visitor or potential customer takes in response to marketing messages and how they navigate through their buying cycle. This book explains how to insert and use tracking codes on web pages and in cookies to find out how your web site visitors and customers react to your marketing programs. The ways to monitor and measure the effectiveness of Internet marketing programs are described such as using hits, page views, unique visitors a…
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